By Johnny Magdaleno
The arts are often seen as a pastime of elites. Indeed, in cities like Hartford, Connecticut, people with college degrees, or those who make more than $100,000 a year, are more likely [according to the 2015 DataHaven Community Wellbeing Survey] to take advantage of their local museum or concert hall than those who make less or didn’t finish college.
Kristina Newman-Scott has long wanted to change that narrative. She started by doing what most creative types would never dream of doing: She got into government. “I thought, I’m not ‘the man,’ I’m an artist,” she remembers. Up until joining the city of Hartford in 2012 to run its cultural affairs department, she was working in Boston, helping artists to revision their practices as if they were small businesses.
To try and slow some of that daily exodus, they worked with three local businesses: Hartford Prints, Hartford Denim Company, and Naturally Dogs and Cats. They’re all local producers, artisans in card printing and jean making and pet food (respectively), and with the assistance of Newman-Scott’s office they were allowed to set up in previously vacant storefronts along Pratt Street as part of the iConnect initiative.
“Two of [those businesses] went into long-term leases, incubated for nine months and got 10,000 unique visitors after 5 p.m.,” she says. “Which was unheard of for downtown at that time.”
Pushing for the arts to be a line item in the economic development budget isn’t a common government refrain, but maybe that’s because it needs to be test-driven more often. “Risk leads to innovation, and in government that’s not always easy,” she says. “But you’ve got to take risks when we’re talking about urban innovation, especially in small cities [like Hartford].”
There’s still room for more productivity in this space, according to Mark Abraham, executive director at Connecticut-based community data nonprofit DataHaven. He endorses Newman-Scott’s focus on how the arts can be a star player in Hartford’s economic development.
“Besides the ability to draw in people, there’s business retention because it’s also seen as a quality-of-life issue,” he says, referring to what would happen if more ventures like iConnect and “Outside the Box” were rolled out in other parts of the city. Bringing those investments over to Hartford’s poorest neighborhoods could “spill over into all sorts of communities” at the city level, he says.
Newman-Scott is overflowing with ideas on how to make that happen. Now it’s just about creating the right programs that aptly lift up the underserved while also vivifying the city’s lackluster spots for the entire population.
The Equity Factor is made possible with the support of the Surdna Foundation.